If you are a dog lover, odds are you’ve met a pit bull and fallen in love. They are goofy, fun, and adorable.

Sadly, there are more pit bulls in shelters than any other kind of dog awaiting their forever homes. But one photographer is determined to bring to light pits’ special qualities in hopes of getting more of them adopted.

Photo credit: AGoldPhoto

Image: AGoldPhoto

Adam Goldberg started the Pit Bull Picture Project to capture the lovely and wonderful personalities of these dogs.

“I wanted to help them the way I know how — by taking pictures. I want to help people picture pit bulls differently,” he told PupJournal.

Photo credit: AGoldPhoto

Image: AGoldPhoto

Goldberg became interested in helping shelter pets through photography a few years ago, while working as a marketing specialist at the Humane Society of Broward County in Fort Lauderdale, Florida.

Related: This Photo Series Makes Us Want To Hug A Senior Dog

There, he honed his skills — and developed his passion for helping shelter pets — by taking pictures of the shelter’s animals.

Photo credit: AGoldPhoto

Image: AGoldPhoto

Now living in Tampa, Goldberg’s continued on that path.

A couple of times a month, Goldberg volunteers to take adoption photos for some local shelters.

He also does fundraiser photo shoots for shelters and rescue groups, setting up portable studios in local craft breweries where people can get their pets’ pictures taken (and enjoy a beer in the process).

Photo credit: AGoldPhoto

Image: AGoldPhoto

Another new project is setting up mini galleries of pet photos in apartment mailrooms in the area — the photos, of residents’ pets, not only decorate previously unused space, but raise money for shelters and rescue groups. His shelter pet photos have also been showcased at a local Pottery Barn.

Related: The Most Touching Dog Photo Series You’ll Ever See

He lovingly calls his pet photos “awkward portraits” that show dogs with their tongues out, or food on their noses, or simply being their beautiful selves. Goldberg’s delightful pictures are definitely getting people’s attention.

“I have raised just under $6,000 for animal charities since April 2016,” Goldberg said.

Photo credit: AGoldPhoto

Image: AGoldPhoto

The Pit Bull Picture Project is Goldberg’s newest endeavor.

Starting in late August, Goldberg has been taking photos of Tampa-area pit bulls, with the aim of helping “the world picture pit bulls in a different light,” he said. “It will show their loving and adorable personalities and help increase awareness and adoption of this beautiful breed.”

The photos will be featured on a website — PitBullPictureProject.com — where all lovers of pit bulls can go to not just admire the dogs’ beauty and charm, but also find a shelter dog to add to your family.

It’s clear Goldberg’s photographs display the very essence of these gentle canines. His sincere portraits demonstrate his dedication to these dogs and his desire for each to find their rightful place with a loving family. Let’s help him achieve his goal.

Photo credit: AGoldPhoto

Image: AGoldPhoto

If you are a pit bull parent and want to participate in the Pit Bull Picture Project, contact Adam Goldberg via pitbullpictureproject.com. The project will go live in early 2017. Until then, you can gape at posts on Goldberg’s Instagram feed @agoldphoto.


PupJournal is proudly hosting National #PitBullWeek, or #NPBW, to celebrate blocky-headed wigglebutts, otherwise known as “pit bulls.” It’s time these pups are able to live their lives free from discrimination and harm. You can find articles, videos, and adoptable dogs on our National Pit Bull Week page and on Facebook. Join us by tagging National #PitBullWeek, or #NPBW!


Header image via AGoldPhoto

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