I never really understood the love that a dog could offer a person until I got my English Bulldog, Momo.
My husband and I got Momo shortly after getting married, and she quickly became a member of our family and a large part of our lives. Momo has a typical bulldog personality: she is a tenacious, happy and silly creature. Her jovial and carefree personality makes her very relatable.
I have been a real estate agent in Albuquerque, NM for the past eight years. In mid-2015, I began feeling drained and uninspired. I knew I needed to re-energize myself and transform the way I managed my business.
The real estate industry is competitive and plagued with “old school” techniques and conformity. I love what I do for a living, but I wanted more! I began blogging to express myself and occasionally used Momo to help me poke fun at myself, and certain aspects of the real estate industry.
A lot of real estate agents market themselves with photos of their pets. The last thing I wanted was to be another agent posing awkwardly with a dog on their business card.
I pondered how to make Momo a part of my business while maintaining a sense of professionalism. My personality is much like Momo’s — tenacious, happy, and carefree. These were the attributes I wanted to use to portray my business.
Real estate can be a cutthroat, sales-driven profession. People are often intimidated by the thought of being approached by a real estate agent. I wanted prospective clients to know that I am not only an advocate for them, but I am also lighthearted, innovative and different.
I wanted my brand to convey these attributes and offer a fresh perspective.
I never imagined that the inspiration for my business brand would come in the form of a dog shaped like a 50-pound meat loaf.
Working with a marketing coach, we came up with a brand and business concept that meshed my two worlds: Momo and real estate.
Momo is now a part of my business both directly and indirectly. I pay homage to her in many of my property photos with the strategic placement of a ceramic bulldog statue. She is a part of my logo, and makes appearances on several of my social media platforms.
I never imagined that the inspiration for my business brand would come in the form of a dog shaped like a 50-pound meat loaf. Today, I couldn’t imagine my business any other way, and I can’t imagine my life without Momo in it.
Kellie Tinnin is a Real Estate Professional located in Albuquerque, NM. She is a writer, blogger and best friend to Momo, the Bulldog.